Marketing Moms
Your career accelerator guide with real-world advice and expert insights for marketing & advertising professionals, hosted by Kelly Callahan-Poe.
Episodes
93 episodes
How to Win When You’re Outspent, Outscaled, and Overlooked with John Gumas
Most brands don't lose because they're inferior. They lose because they're indistinguishable. In this episode, Kelly sits down with John Gumas, President of Commit Agency and one of the country's leading authorities on Challenger Brand Marketin...
Story Sells in Advertising and in Life with Neal Foard
Neal Foard breaks down the human psychology of persuasion, why people buy on emotion and justify on logic, and how the fundamentals of great advertising storytelling apply to every pitch, presentation, and conversation you'll ever have. We talk...
The Future of Work in the Age of AI with Sam Alvita
The career ladder was never a guarantee — but for a long time, it was a map. Now the map is gone. McKinsey estimates 375 million workers will need to switch occupational categories by 2030. The World Economic Forum says 44% of core skills will ...
Betting on Yourself, What it Takes to Fly Solo with Sue Kirchner
They built the careers. They climbed the ladder. And then, at 50-something, they walked away — and started something of their own. Gen X women now make up 69% of women business owners in America, and research shows that founders over 50 are nea...
How to Become an Expert Authority with Christine Blosdale
Christine Blosdale — The Expert Authority Coach™ — joins Kelly Callahan-Poe to tackle the real reason talented marketing and advertising professionals stay invisible: not lack of skill, but lack of positioning. With 25+ years of experience buil...
How to Become a Fractional CMO with Javier Lozano, Jr.
In this episode, Kelly sits down with Javier Lozano, Jr., Founder of Bolder Media Co. and Fractional CMO. Javier breaks down exactly what "going fractional" means, how it differs from consulting or agency work, what kind of companies need it an...
Your EPIC Career Starts With One Step Forward with Zander Sprague
Zander Sprague — TV host, award-winning author, Licensed Professional Clinical Counselor, and self-described "God of Enthusiasm" — has built his life's mission around helping people make the EPIC choices that create an EPIC life. For Zander, EP...
Think Like a Marketer, Talk Like a CEO with Rich M. Smith
What happens when a marketer walks into a boardroom speaking the wrong language? Behavioral marketing strategist and CMO Rich M. Smith unpacks why the gap between marketing and the C-suite isn't a personality conflict — it's a predictable cogni...
Market Smarter Using the 7 Decision Profiles with Kylee Ingram
What if your audience personas told you not just who people are, but how they actually make decisions? In this episode, Kylee Ingram, co-founder and CEO of Wizer, explores decision intelligence, cognitive diversity, and the seven decision profi...
Regular Career Checkups for a Healthy Career with Wes Ehnert
Most people wait until something goes wrong — a layoff, a bad review, a gut feeling that something's off— before they think about their career. But what if you treated it like your health, with regular checkups before the symptoms get serious? ...
Hidden Metrics: The Real Secret to Leadership Success with M. Nora Bouchard
What if the key to your success at work isn't on any performance review? Executive and leadership coach M. Nora Bouchard introduces the concept of Hidden Metrics — the internal gauges built around your values, strengths, and what truly drives y...
How to Pitch Like a Pro: The Science of Persuasion with Tom Martin
Tom Martin, author of The Invisible Sale, reveals his three-step framework for crafting pitches that get to "yes"—building authority, architecting your "Yellow Brick Road" to guide audiences effortlessly, and mastering the language of ...
Trust on Life Support: How to Lead in the Misinformation Age with Gal Borenstein
Gal Borenstein, creator of the GUARDIAN Digital Trust Framework™, reveals how brands can build resilience in the age of misinformation. With $800 billion in e-commerce influenced by fake reviews and deepfakes threatening credibility, we discuss...
Life-Work Balance: Flip the Script! with Sophia Mikelionis
Learn from Life & Career Coach Sophia Mikelionis why putting life before work isn't just semantics—it's a complete reframe of how ambitious women can lead without burning out. Sophia shares the common traps that keep high-achievers stuck, h...
Insider Tips to Land Your First Job with Beth Hendler-Grunt
🎙 Insider Tips to Land Your First Job — What New Grads Need to KnowLanding your first job after college can feel overwhelming — especially when there’s a gap between how prepared students believe they are and what em...
The Career Transition Blueprint for Mid-Career Women with Dr. Cynthia Bentzen-Mercer
Feeling stuck on the career merry-go-round—same routines, same results, going in circles? Dr. Cynthia Bentzen-Mercer, USA Today bestselling author of Now, Near, Next, shares her powerful framework to help high-achieving women stop wait...
Fired to Inspired: The Comeback Blueprint with Merry Korn
Merry Korn, author of Fired to Inspired, shares how she transformed being fired into building a 1,300-employee social enterprise and reveals her three-pillar framework for turning career setbacks into breakthroughs.
Stop Playing Small: How Great Women Lead with Liz Weber
Too many women still question whether they’re “good enough” to lead. In this episode, leadership expert Liz Weber—author of Don’t Let ’Em Treat You Like a Girl and What Women in Leadership Need to Stop Doing—shares how to quie...
How to Build Self-Sufficient Teams with Daria Rudnik
In this episode, Daria Rudnik, author of CLICKING and executive coach, reveals why the traditional "leader as hero" model is broken and shares her 5-pillar framework for building self-sufficient teams that thrive through disruption. Sh...
The Movie Trailer Mindset with Aurora Winter
The Movie Trailer MindsetWhat if you could transform your business introduction from forgettable to unforgettable in just 10 seconds?In this episode of the Two Marketing Moms Podcast, host Kelly Callahan-Poe sits down wit...
The Allyship Advantage: Creating Equitable Workplaces Together with Dr. David G. Smith
In this episode, Dr. David G. Smith reveals why 96% of women see real progress in gender equality only when men are actively engaged as allies—and why the biggest barrier isn't #MeToo fears, but outdated zero-sum thinking that equity for women ...
Energy Over Effort with Joanna Zhang
Entrepreneurs don’t burn out from working hard—they burn out from working against their natural energy flow. In this episode, Joanna Zhang reveals how aligning your mindset, vibration, and soul purpose creates clarity, calm, and sustainable suc...
Own Your Value with Sheila Cosgrove
Learn how to own your value at work by communicating your impact, setting healthy boundaries, and leading with confidence—without burning out.
Rewiring Your Nervous System for Business Success with Genevieve Skory
Former $350M sales executive turned resilience coach Genevieve Skory explains why high-achieving women remain trapped in frustrating patterns despite their success, revealing that most don't need more strategy—they need more safety. She shares ...
Navigating Crisis with Confidence with Debra A. Woog
Learn how to navigate life’s challenges with confidence by strengthening three core muscles: capacity, communication, and community. Building these skills now equips you to handle future crises—whether personal or professional—with clarity and ...