Marketing Moms

Leveraging Business Collaborations For Growth | MM#145

March 13, 2024 Jessie Valle & Angela Reeder Episode 145
Leveraging Business Collaborations For Growth | MM#145
Marketing Moms
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Marketing Moms
Leveraging Business Collaborations For Growth | MM#145
Mar 13, 2024 Episode 145
Jessie Valle & Angela Reeder

In this episode, Jessie and Angela discuss various strategies for collaborations and partnerships to enhance business growth. They explore joint ventures, cross-promotions, guest blogging, co-hosting events, referral partnerships, product bundling, and social media takeovers as ways to bring in new ideas, reach wider audiences, and generate additional income with minimal effort. Through real-life examples, they emphasize the benefits of leveraging existing relationships, audience sharing, and mutual endorsements to create win-win situations for businesses. The conversation highlights the importance of trust, quality, and strategic alignment in successful collaborations.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela



Show Notes Transcript

In this episode, Jessie and Angela discuss various strategies for collaborations and partnerships to enhance business growth. They explore joint ventures, cross-promotions, guest blogging, co-hosting events, referral partnerships, product bundling, and social media takeovers as ways to bring in new ideas, reach wider audiences, and generate additional income with minimal effort. Through real-life examples, they emphasize the benefits of leveraging existing relationships, audience sharing, and mutual endorsements to create win-win situations for businesses. The conversation highlights the importance of trust, quality, and strategic alignment in successful collaborations.

**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela



00:00.00
Angela
Hey everyone thank you so much for joining us today. We are going to be talking about collaborations and partnerships and how they can help your business.

00:41.99
Angela
So collaborating with other businesses and partnering up with other businesses or service providers can be a really really great way to help bring in some extra I'm not going to call it passive income because I really don't like that that. Ah.

00:55.55
jessievalle
E.

00:59.50
Angela
But just some extra income that's from outside of your typical audience that can make a big impact without a huge amount of effort or a big change in your business on your part.

01:12.30
jessievalle
Yeah, as we talk about stepping into this new phase of our business I feel like this is another opportunity for us to use the reputation that we've built for ourselves to an advantage.

01:29.84
Angela
Um, yeah, and also the connections that we've made along the way friendships like I'm not saying make friends just partner up with them later. But you know the authentic connections. You've already made and we've talked a little bit about what that can look like.

01:39.57
jessievalle
Um, yeah, yeah, yeah, but this episode is definitely going to be more about diving into those different ways and. Kind of diving a little deeper to where we had just touched the surface before.

01:56.58
Angela
So One of the ways that you can do this is through joint ventures if you have an interest and another business or somebody that you know also has the same interest you can collaborate work together to create a new product. Or something like that or on a project to bring a little bit more exposure to both of your businesses.

02:27.25
jessievalle
Yeah I've seen this played out in several ways. Um, sometimes it's a matter of someone with the bigger audience approving the work. Of someone with the smaller audience and so the smaller audience is the person to actually fulfill on the product but the person with the bigger audience is the one that brings it in the audience in and so they work together by saying okay I'll bring my audience and endorse you for your.

02:44.35
Angela
Um, her.

02:52.35
Angela
Brave.

03:02.10
jessievalle
Quality product that I will allow you to fulfill for them. So it's kind of a win-win in that situation.

03:05.49
Angela
Yeah I've also seen especially with content creators and coaches I've seen them work together to create like 1 course that they both market.

03:21.65
jessievalle
Um, yeah for sure just bringing in both their expertises.

03:26.67
Angela
Yeah, bringing you know, 2 3 4 different people working together to create one course that's a very well-rounded thing that's bigger than what they would be able to offer their audience on their own but also. Isn't something that where they have to go and learn the other expertise.

03:49.83
jessievalle
Um, and I've also seen J Joy ventures or jv's are kind of like affiliates and where you can just tell your audience hey go buy this other product. But taking it a step further is partnering with that other company to where you have your own branded landing page right? So if you go to the other person's website. It's not just here's my product. It's hey in partnership with.

04:08.64
Angela
Yeah.

04:22.84
Angela
Right? yeah.

04:24.47
jessievalle
Jesse and Angela just for Jesse and Angela's audience just from the marketing mom's audience. We have a special offer for you and so it's a lot of times I also feel like this is a lot of podcasters. Do it right? like.

04:30.74
Angela
Right.

04:40.30
Angela
Yeah.

04:43.95
jessievalle
Go to x y z dot com slash marketing moms to get your 15% off coupon or something like that. Um I feel like so let's take Amazon for example.

04:48.74
Angela
Yeah.

05:00.82
jessievalle
Amazon doesn't let you become a jv unless you can prove you have the audience to make the purchases and I feel like at this point in our business as we're heading into the next phase we have a large enough audience to make those purchases I'm gonna be honest Angela and I have tried several times.

05:06.94
Angela
Yeah.

05:18.74
Angela
Yeah.

05:20.28
jessievalle
To get Amazon going but we just didn't at the time have a large enough audience to be accepted and soon we were we didn't meet the requirements and we were ultimately let go by Amazon so it's times like that where.

05:28.75
Angela
Fray.

05:32.30
Angela
Right.

05:37.87
jessievalle
Now that we're entering the next phase in our business we can actually utilize customer base exactly so this is you know these collaborations and partnerships are just another way to.

05:41.24
Angela
Right? You can get those resources that you couldn't when you were in the startup. Yeah.

05:55.75
jessievalle
Utilize the fruits of your labor from the first phase in your business.

05:59.29
Angela
Yeah, yeah I think that's a really good point. So another way that you can collaborate and partner with people is just to promote each other's things. Um I have.

06:13.66
Angela
There is a shopify expert Seo expert and one of the things that she does she reaches out to other different shopify experts and she has ah just a page on her website. That's like if you need any of these things here is who you should go to and I've seen a lot of that with. I've seen that on a lot more websites like people used to have the resources tab where it was like all the different tools that you could use. It was all affiliate links and things like that and they still do. But I'm starting to see more and more where people are promoting other people and not just other.

06:39.60
jessievalle
We.

06:45.63
jessievalle
The.

06:49.70
Angela
Products. So it's you know if you need a copywriter. This is the person you go to if you need an ads person go to this person and everybody kind of has everybody else on their page and everybody's kind of cross promoting each other. It's like the old blog ah circles where everybody would link to the other blog posts for the week

07:05.19
jessievalle
Moving.

07:08.84
Angela
It's kind of like that. Um, but for for service providers or for product placement things like that and and that can be really really good.

07:14.10
jessievalle
I feel like yeah, the the benefit of that is let's say you had me on your website then when someone needed that kind of service I remember you I'm like oh you should go to Angela so it's.

07:27.60
Angela
Yeah, yeah, yeah.

07:33.94
jessievalle
Even though I'm not getting a cut of that business. It's my way of saying thanks for putting me on your website.

07:37.78
Angela
Um, yes, exactly and I and I have done that seen that on other people's things and it's it's very nice because it's not it doesn't take a lot of effort. Like to say if you're on a podcast say hey if you need a copyright or go to this person if you need a tech person go to Jesse if you need whatever and also just putting those on your website. It's not time or labor intensive. To like cross promote things for each other each other.

08:12.83
jessievalle
Yeah, and I've seen people on like Instagram and stuff like that say listen I am not an affiliate in any way with this product I just absolutely love it and I needed to share it with you guys? Yeah, like there's nothing wrong with.

08:21.36
Angela
I'm not an affiliate. Yes I Just really like this product. Yes.

08:30.90
jessievalle
Pumping other people up.

08:30.21
Angela
Yeah, yeah, and also I think as we move into this new phase of our business when you're in the startup phase. It's okay to feel a little selfish I don't want to tell people to go to somebody else's website I want them to stay here like.

08:45.12
jessievalle
Um, yeah, with.

08:46.52
Angela
I Don't care that I'm not a copywriter I don't want them to leave my website like it's okay to feel a little selfish when that when you're in that startup phase and and not want to bring people's attention to other people. But once you're Established. You've got a base layer of income coming In. You're not in that hustle grind grab every dollar you can get phase. It's a really good time to start pumping other people up promoting other people working with other people and you know it's the rising tide raises all ships thing.

09:21.57
jessievalle
New.

09:24.29
Angela
Once you have the ability to help other people. It will ultimately help you as well.

09:30.91
jessievalle
Yeah, another thing that you can do is do some guest blogging Now this is a very old school tactic in my opinion. Ah, but it's effective.

09:40.91
Angela
Um, that is old school.

09:48.64
jessievalle
There's a reason it's been around for as long as it has it's it's about going to someone else's website and writing on a topic you are an expert in even if you don't necessarily link back to your website.

10:05.94
Angela
Bright. Yeah.

10:07.85
jessievalle
Ah, although most allow you to link at least once. Um, it's a great way to have something more evergreen. So if someone mentions you on social media chances are it's probably going to be gone in a day depending on where they.

10:22.51
Angela
But yeah day or a couple hours.

10:26.49
jessievalle
Promote you right? but guest blogging on the other hand that's like you going to that copywriter's blog and set in talking about your expertise even though when it's not copywriting but it's.

10:39.48
Angela
Um.

10:42.32
Angela
Um, yeah, yeah.

10:44.10
jessievalle
Kind of related to how they would use the copy and helps the people reading that blog be like huh. You know what? you're right after I work with this person on copy then I need to go find. Oh I don't know you to do them are.

10:55.29
Angela
You to? yeah yes, and there are so almost everybody that has a website has a blog like especially even service providers product businesses I've seen with blogs almost everybody has blog.

11:04.78
jessievalle
E.

11:13.73
Angela
There are not as many people in any industry that have effective blogs with lots of people that read them most people use blogs for Seo and nothing more like they're just kind of they're they may get promoted a little bit but they're not a big thing.

11:24.93
jessievalle
The.

11:33.33
Angela
Um I can think of 2 or 3 people who their blog is big enough that people seek them out like regularly. Their blog is a big part of their marketing and if you can find someone like that that either is willing to guest post on your blog. Even if it's not like huge. Or we'll let you guess post on their blog that can be a huge huge huge benefit to your business.

11:58.90
jessievalle
Yeah, and I'd like to point out that blogging in this sense is just the vehicle. Let's replace it with guest podcasting or you know guest Ut too big.

12:05.30
Angela
Yeah, right? Yeah yeah, yeah.

12:16.99
jessievalle
Right? So it doesn't I mean those are the big 3 things. There's the writing which is blogging speaking which is podcast and then well video is also speaking but it's definitely a different beast.

12:19.84
Angela
Or.

12:32.00
Angela
It's a different beast. Yeah, or that could be you know? Maybe you're not doing a big joint venture for something but someone comes to you and says would you be willing to make like ah one ten minute lesson that I could put in my course and.

12:46.80
jessievalle
And.

12:49.57
Angela
You can link to your blog and I will make sure to recommend you and you know whatever maybe you get a cut. Maybe not that can be a good way too. That's kind of the same thing guest blogging. You get a smaller audience.

12:59.49
jessievalle
Yeah.

13:03.95
Angela
But they're an audience that's much more likely to seek you out for your expertise.

13:07.37
jessievalle
Yeah I've seen that before where in courses people have a whole section with interviews with the experts and so it's when the person who created the course has these interviews with a whole bunch of different experts if you can be 1 of those experts.

13:13.16
Angela
Yeah, exactly.

13:22.80
Angela
Um, yeah.

13:24.74
jessievalle
That puts your name in front of an audience that you didn't have access to before.

13:29.22
Angela
Right? Yeah and like I said it's ah, an audience that's much more likely to so seek you out and spend money because they have probably already spent money on a course.

13:38.60
jessievalle
We.

13:40.76
Angela
And if they've gotten far enough into it that they're like watching these videos and taking action then they're much more likely to seek you out as well.

13:47.80
jessievalle
And let's be honest, if they've done some of that they kind of feel like they have some sort of relationship with you already even though they've never met you. It's like all of you listening to this right now you've never met me and Angela probably some of you have but most of you haven't.

13:54.79
Angela
Right.

14:06.78
jessievalle
And you probably feel like you have some sort of relationship with us to that if you met us on the street. You'd you'd know us, you'd say hi.

14:13.62
Angela
You would say hi Yeah, you would say hi Oh my gosh I listen to your podcast I love it and we would be like oh my gosh You really listen to our podcast like for real.

14:21.28
jessievalle
Yeah.

14:28.16
jessievalle
So if you are an expert in some capacity on somebody else's blog podcast Youtube channel course anything then you've. Unknowingly built a relationship with that audience that they may even if it's just 1 person that comes to you that's more than you had before.

14:52.28
Angela
Right? Yeah, exactly so rolling from that into ah the next one which is co-hosting events or Webinars this is another one that isn't it's old school like blogging. There are not as many.

15:06.80
jessievalle
Ah, is.

15:09.96
Angela
Especially live events and webinars now a lot of them are recorded. They're not called Webinars anymore. They're called like master classes and workshops and things like that. So this one is also a little bit more old school but can be really beneficial if you can partner up with somebody. To share your expertise to have access to someone else's audience and also doing these things together webinars events things like that is a little bit less scary. It is less scary to get on the podcast and talk with Jesse for half an hour than it would be for me to sit down and talk about something for half an hour all by myself like and it's more entertaining as well.

16:01.90
jessievalle
I'd Also like to say that you don't necessarily have to co-host like it could simply be. It could simply be just being invited and attending those events. So sure.

16:03.85
Angela
No, you don't necessarily have to co-host.

16:12.90
Angela
Yeah I've seen summits are becoming really like video summits are becoming really popular.

16:18.21
jessievalle
Um, yeah, and the great thing about those is a lot of them are recorded like pre-recorded So I feel like there's less pressure because you're not in front of an audience but there are people who thrive in front of an audience I actually enjoy.

16:24.51
Angela
Like.

16:35.34
jessievalle
Being in front of a live audience because I can feed off their energy I can answer questions live Angela's like heck no, she is like shaking her head. There's a reason so so we you know record our podcast just the 2 of us because that is not our cup of tea and I want her around.

16:40.17
Angela
No.

16:49.80
Angela
Ah, no.

16:53.85
jessievalle
But you know live events still are a thing.

17:02.48
Angela
Yes, they are still a thing just you're very rarely going to hear them called Webinars anymore like they said it's going to be summits workshops master classes things like that. Um, but they're they're basically all the same thing.

17:13.33
jessievalle
Um, yeah for sure. Yeah, so it's just about coming together and and that's the other thing is it doesn't have to necessarily be.

17:29.51
jessievalle
When we're talking about these collaborations and partnerships. It doesn't just have to be 2 businesses. It can be many businesses so that's why there are certain um, look at like it.

17:33.22
Angela
Bright.

17:48.38
jessievalle
Comic-con it is so huge because so many businesses and people come together. Not just because they're going to meet their one hero.

17:50.54
Angela
Um, ah so many businesses.

18:02.67
Angela
Yeah.

18:05.50
jessievalle
But because they get to see the whole panel of people speak on their favorite show or something you know and not just that It's many of them and just having that big overwhelming benefit just by being together that will draw people in.

18:08.80
Angela
Yeah.

18:17.88
Angela
Um, yeah, yeah, that's a very good point. Um, so we talked a little bit about this earlier in the book and also in here. Um, about referrals and referring clients to each other and you know okay I can't do this but this person can do this and this is a little bit more formal So when we talked earlier about it. It was a little bit less formal of like oh I know this person you should go.

18:50.11
jessievalle
The.

18:51.24
Angela
To them. But you can also have a little bit of a more formal relationship where you have just kind of agreed or have some sort of arrangement with other product or service providers to recommend like if I have to recommend someone. It's going to be you.

19:08.49
jessievalle
E.

19:10.55
Angela
Like and and vice versa.

19:15.34
jessievalle
Yeah, was it last week or the week before we talked about ah the example of like a plumber and electrician right? like they both they can't they don't do what each other do, but they're both needed in a house.

19:21.14
Angela
Yeah I think that was last week

19:29.78
Angela
Um, yes.

19:31.30
jessievalle
And so if they can refer those partnerships of like hey I do you know electrical. But my friend Angela does plumbing we need to you know and I trust her you trust me I trust her so therefore you should trust her.

19:36.93
Angela
Right.

19:43.57
Angela
Yeah, yes.

19:45.83
jessievalle
And then vice versa Angela has someone and like hey I know this electrician Jesse you should definitely go to her and people like to trust people right? so.

19:51.70
Angela
Um.

19:58.74
Angela
Um, yeah, and people take the path of least resistance.

20:02.28
jessievalle
And that's true and so for you to say hey Angela's good she'll give you a good price. You should go to her. They may not even look around. They'll just take your word for it. So that's another reason why when you're doing these things you really need to do them thoughtfully.

20:14.91
Angela
Um, yeah.

20:19.39
Angela
So.

20:21.80
jessievalle
And know that your reputation's on the line too because if Angela does something to really upset that person that's going to come back on you. Oh Jesse told me about Angela and she was no good.

20:29.29
Angela
Oh yeah, absolutely yeah and they did this? yeah.

20:37.96
jessievalle
Or the opposite Jessie told me about Angela and she's amazing and now I have to tell everybody about Angela so make sure that if you enter into a referral partnership that you do it with someone that you actually like and trust.

20:43.80
Angela
Um, yeah.

20:50.91
Angela
Yeah.

20:54.20
jessievalle
But it it doesn't necessarily even have to be a back and forth. It can also be a hey if if you bring me this person I'll give you 5% of the contract or something like that. So there could be even more incentive.

21:00.65
Angela
Um, yeah, yeah, yeah, exactly so kind of going along with that idea is this product or service. Bundling so like Jesse used the example of the plumber and the electrician so sometimes people are are going to need one or the other I'm going to need an outlet rewired or I'm going to need a leaky faucet fixed but sometimes people need both I'm building a house I'm repairing a house I'm remodelling a house.

21:32.18
jessievalle
And.

21:40.41
Angela
I need a plumber and an electrician and so bundling those services together and saying hey you can call this 1 place. Go to this one website you know text this one number and you get everything you need right? There people will take the path of least resistance.

21:57.78
jessievalle
A.

22:00.33
Angela
If they can get an all in 1 they will people love all in once. That's why people love buy buy 1 get 1 free things like you know what? I mean it's people love feeling like they're getting a deal and also feeling like they're getting something. For less effort than it should have taken.

22:17.52
jessievalle
Right? Like yeah, you're building the house. You know you need an electrician you go there and they're like hey it costs let's say $100 and then you're like but if you hire angela for. Project as well. She's my great you know partner plumber then we're going to reduce your bill so you're going to get both of us for what you already need for like one fifty whereas if you got us separately. It would be 200.

22:44.00
Angela
Um, yeah, what you already need.

22:53.28
Angela
Yeah.

22:55.20
jessievalle
Or something ridiculous like that you know because everyone knows you're not going to spend that little for plumbers and electricians. But you get the idea right? like instead of paying for so for it separately if you combine them you get a discount so again partner with people you trust.

22:59.68
Angela
Um, right? yeah.

23:06.78
Angela
Yeah, and you can Also yeah, you can also each offer that on your site. So like if I'm a website designer I can partner with a copywriter and bundle a service together that includes their copywriting service and offer that on my site.

23:14.32
jessievalle
Okay.

23:22.84
jessievalle
He.

23:26.27
Angela
This is my service and as a part of this service you get this person's service and you don't have to find them. You don't have to you know I will tell you everything you need to give them and they will handle it and it will be fine. Ah.

23:29.96
jessievalle
E.

23:37.80
jessievalle
And.

23:40.27
Angela
And they can do the same thing I offer copywriting if you are looking for a website I have this service where I can get you a website built and I will write the copy.

23:48.67
jessievalle
I Mean to be honest as things have expanded I mean if you think back to Pre-internet It was like oh there's only a few people in the area that can do this. It doesn't take that long to vet them or hear the hearsay but now especially in this digital age when you are.

23:58.51
Angela
Yeah, yeah.

24:07.65
jessievalle
You could work with anybody all over the world. You could not possibly vet every single person out there so to have someone that you already trust say you know what? I've vetted people and she's the best that's why I partner with her like Angela said people take the path of least resistance.

24:08.53
Angela
E.

24:19.16
Angela
Yeah.

24:27.63
jessievalle
And that would be it. You've already vetted them. They trust you so use that trust in that relationship. You've built to partner with someone else. Win win.

24:34.78
Angela
Yeah, yeah I am actually thinking right now of a very popular website that used to do exactly that for local service prize people that mowed lawns plumbers electricians you could go to this one website and they would be all vetted.

24:47.91
jessievalle
The.

24:53.40
Angela
They would tell you if they were licensed and bonded. You could look at reviews. It's not as good as it was when it started because things like that never are but it was it was at 1 time yet now because now you can buy the ratings but at 1 time.

25:04.68
jessievalle
Um, and.

25:08.79
Angela
It was a really good but and a lot of people went to it because they didn't have the time to go vetting every single Electrician in their area.

25:12.21
jessievalle
Um I do.

25:15.95
jessievalle
Yeah, for sure speaking of using something here in the digital age. There's also this thing called a social media Takeover and I'm starting to see more and more of those.

25:30.16
Angela
Um I Love these I I Well first of all because it it does give you access to a new audience and or it gives your audience.

25:34.98
jessievalle
Why do you love them.

25:40.38
jessievalle
The.

25:45.55
Angela
Something new to watch or listen to or consume. Um, but I Also really like this because what I am seeing a lot of creators do is when they have to be away if they're on vacation or maternity leave or there's been an emergency and they have to be away from their content for a while. They will have someone come in and do a social media Takeover So their content is still getting pushed out. There's still that constant content creation. The algorithm's still picking them up. Their audience is still keeping them top of mind. But they are able to step away and handle what needs to be handled and I love that as a concept because especially at this point in our businesses we are thinking more about going on vacation taking some time off things like that or stuff just does come up sometimes.

26:30.00
jessievalle
The.

26:38.13
Angela
Where there's an emergency and you have to be away for a week and you can ask someone hey come take over my social media and I love seeing it used for that to allow creators businesses service providers to step back when they need to without losing that momentum that you get from the consistent. Content creation.

26:57.87
jessievalle
Yeah, this is this is scary to me because I have a hard time trusting people at that level and social media is very personal for a lot of people and so for you to.

27:10.40
Angela
Over.

27:13.65
jessievalle
Release your social media to someone else can be very scary. So think about if they release it to you. How scared they are and how you want to do a good job for them.

27:20.90
Angela
Um, yeah, yeah, exactly and I will say as far as tips for taking over other people's social media. 1 thing that I would recommend is do some partnership social media posts. Um, I've seen that a lot there either if you're local and you can like be on the same thing together do that if you're not there's you know, Zoom or whatever to make social media or you can like dot stitch on Tiktok things like that. Um, so that. Your audience kind of gets used to seeing the 2 of you together and it's not just who's this weird person that's suddenly on my favorite creator this tiktok or Instagram so you definitely want to like build up that so that people are aware of that relationship and know that like you trust this person.

28:03.61
jessievalle
Yeah, yeah.

28:16.19
Angela
They're used to seeing that sort of content things like that. So. It's not really like a jump in with both feet all of a sudden Thing. You should definitely kind of warm up, but it can be a lead up or sort of like a. Columnation of some of these other things that we talked about like the joint mentures and crossposting and things like that.

28:35.98
jessievalle
Yeah, it reminds me of recently I saw um 2 of my favorite dad influencer.

28:46.20
Angela
Um, yeah.

28:47.91
jessievalle
Combine into because like they both are really good at doing these funny dad skits and then they actually combined and did one together so that I could see them both playing off each other and so even though they both have.

28:51.32
Angela
In pain.

28:58.33
Angela
That's awesome.

29:04.21
jessievalle
Very similar audiences. They were able to grow their audience by sharing right? and I just thought and I just thought it was so great. There was no way I was not going to watch that video.

29:06.90
Angela
Um, yes, oh yeah, absolutely not I you know what I will tell you ah, there's an example on Tiktok and I won't give creator teams but they they have totally separate. Different audiences. They have different styles. They promote different content. They have totally different things but they look a lot alike to the point where people get them confused all of the time and they'll get comments on each other's posts like why are you doing this kind of content or whatever like because they think they're on the other person's.

29:33.81
jessievalle
Who are you know.

29:43.37
Angela
And I've seen they did like a they did a couple together and then they actually did a swap where they took over each other's social media for a while like just for like 2 or three days. It was hilarious. Everybody loved it people that. Maybe for some reason didn't know about the other person got to see some of their content and because there wasn't that overlap like it nobody was like stepping on each other's toes like 1 person does like safety tips for the home and 1 person does like.

30:10.17
jessievalle
The.

30:17.96
jessievalle
Yeah.

30:18.13
Angela
Recipes or something like it's completely different but fun and you know still something that each other's audience would enjoy and just kind of ah like a playful thing that everybody got a kick out of so it doesn't necessarily have to be. Like and I've seen like what you're talking about and I love that it makes me happy every time I see collaborations like that or like content creators on Tiktok that have um like ongoing skits or recurring characters that will like cross over into other people's.

30:48.28
jessievalle
Really.

30:51.65
Angela
You know content that is really fun as well. Just make sure you get permission before you start pulling other people's content for stuff like that. But it can be really beneficial for both people.

30:58.70
jessievalle
Yeah, but I think what we're trying to yeah and that it it can work both ways that you guys are both in similar audiences and if you have completely separate audiences.

31:05.72
Angela
Evening.

31:15.27
Angela
Um, yeah.

31:16.80
jessievalle
Like there are ways to find connections with others but social media takeovers are just again ways to maybe do something a little different and expand your audience now that you have already grown an audience and you're in that phase next phase of your business again utilizing.

31:22.84
Angela
Okay.

31:35.31
jessievalle
Your experience to do things that you couldn't necessarily do when you were a newbie.

31:37.62
Angela
Um, yeah, yeah I think that's kind of the biggest part of things like collaborations and partnerships where it's scary because it's new and it's different.

31:54.39
Angela
But it's something that you can be excited about because it means you've reached a certain point in your business like not a lot of newbies with small audiences get the chance to collaborate partner take over other people's social media that's sort of a it's almost like a status like you've reached a point.

32:12.39
jessievalle
Yeah.

32:14.98
Angela
Congratulations Be excited and try something new.

32:18.54
jessievalle
I love it. So if any of you would love to collaborate with us. We are here for it. We would love to collaborate with you just reach out to us on Instagram we're at Markety Mom's podcast or you can always email us at.

32:24.19
Angela
Yes, we would love that.

32:38.30
jessievalle
Contact at marketingmoms.co so that about wraps that up, you know, collaboration and partnership can be a lot of fun and it also helps you feel like you're not alone in in business and all the things.

32:51.60
Angela
Yeah.

32:54.44
jessievalle
So reaching out to others and having a little fun can be beneficial for everyone. So I guess we'll see you next week ah bye

33:05.70
Angela
Think City by.